Nina Tupusheva, known as the “queen of lips,” is a prominent figure in the beauty industry. Based in Austin, Texas, Nina’s path in the field has been marked by unwavering dedication and a commitment to excellence. Her expertise has set new standards in aesthetic practices, showcasing her exceptional talent and passion.
At Beauty Eternal, Nina has created a haven where clients can experience exceptional treatments and achieve extraordinary results. But her impact goes beyond technical mastery. She has a unique ability to connect deeply with her clients, understanding that beauty is about more than just physical appearance. At Beauty Eternal, individuals feel valued and understood, and their confidence and self-esteem are enhanced.
Nina’s journey is far from complete as she sets her sights on a future as a beauty scientist. Engaging in research and development, she continues to inspire and empower others to embrace their natural beauty. Her relentless pursuit of innovation is evident as she works on her next patent. Nina’s legacy in the beauty industry is a force to be reckoned with.
Now, let’s gain insight into Nina Tupusheva’s remarkable journey of exceptional innovation in the cosmetology industry through an insightful interview.
1. Can you share the story behind your title, the “queen of lips”? How did you develop a specialized focus in this particular area of aesthetics?
Most discoveries were preceded by long-term hard work, others – by chance or coincidence. My husband had a project where they developed so-called truss structures. Interestingly enough bars and trusses looked very weak in proportion to the structure and the loads but were able to withstand a sufficient load and to support the massive structure. I gathered information and did experiments on me. Over time I was able to come up with a “truss structure” which was able to keep the re-shaped structure longer.
Regarding your second question: I do not focus on one sphere. I can see that the most interesting discoveries happen in interdisciplinary spheres. I have many ideas, but need somehow to concentrate on one or two.
2. Beauty Eternal has become synonymous with exceptional treatments. How did your vision for creating a haven for clients come to fruition, and what sets it apart in the industry?
I don’t think our treatments are exceptional. I think we are able to build an effective psychological “rapport” with clients. It is all about “quantum physics”. Do you remember those so-called double-slit experiments? It is the observer who is involved in the interaction with the elementary particle, e.g. photon or electron. When the Client trusts you, this interaction has higher efficiency. However, there is another side to this phenomenon. Clients who do not trust, or who lose their trust at a certain moment when for example an unlikely effect shows up, and when they “adjust” for an unfavourable outcome, an unfavourable outcome which could be fixed, had the trust remained is not achievable anymore. Clients who proceed to trust and stay positive even if bad luck happens, finally get the desired result. It is very common in our life as well. When we are in pursuit of the dream, if we surrender at the first failure, we have fewer chances to make the dream come true. Thus, it is not only the Practitioner’s work but the Client’s work as well.
3. How do you navigate the ever-evolving landscape of beauty to ensure your clients receive cutting-edge treatments?
I study all the time . Science is developing very quickly. To acquire new knowledge, you have to know the fundamentals first. It is like a brick wall. If some bricks are missing in the foundation, the wall will not be rigid. That’s why when I feel that my brick in foundation or elsewhere is missing, I get back to the books. Another thing is to develop an intuition. For intuition to show up, the brain has to be switched off, which is very very very difficult to achieve. Intuition is an unconscious knowledge. In the everyday hectic life of switching the focus of attention between children, husband, relatives, friends, work, education, study, sports, paying bills, paying loans, and risk management, client relationships, it is difficult just to abstract and let intuition engage.
4. In addition to being a beauty icon, you’re also an innovator, working on your next patent. Can you share a bit about this project and what we can anticipate from your upcoming developments?
I know my lawyers will not approve a disclosure. I’m looking for new methods of rejuvenation and anti-aging.
Many people don’t realize that people lived on earth prior to 20-22 Centuries BC (Before Christ). Comment (now we live in AD (Anno Domini). For example, the Schumer Civilization existed about 42 centuries ago (4,200 years). People were as smart as we are now. Who knows, maybe Atlantis was a truth and more advanced civilizations already lived on Earth, where the average lifespan was over 100 years and people had an opportunity to stay healthy and young for a long time.
5. How do you envision your ongoing impact in the beauty industry, and what legacy would you like to leave behind?
I believe that Aesthetics must become a separate field of knowledge. There is an inner conflict between Medicine and Aesthetics. While Medicine is all about the diagnosis and treatment of disease, and enhancement of health, aesthetics is all about damage to the skin with the expectation of rejuvenation. Aging by itself is not an illness/disease. So, for example, the introduction of e.g. botulinum toxin if it is not intended to treat a disease or enhance your health, is not justified from a medical point of view. The same applies to practically all modern methods of rejuvenation.
Another point is that the scope of Family Nurse Practitioners in Aesthetics shall be enhanced. Most States still require a Physician to perform all major aesthetic services including surgeries. I know quite a bit of Family Nurse Practitioners/APRNs who can do amazing things. Also, FNP/APRN will make many aesthetic services more affordable to the public.
6. What excites you the most about the potential discoveries and innovations you aim to bring to the field of rejuvenation and anti-aging?
It is always great to see how innovations are changing people’s lives for good. I cannot disclose the Client’s name or circumstances of the trauma, but I can provide a picture as an example, as the Client consented. I can tell you Client’s satisfaction and happiness are a reward for work, and it is a motivator to go further.
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