Age – 46
Company Name – Coach Bernice and The Etiquette & Leadership Institute
Position In The Company – Founder & Director
Bio: Bernice Lee is on a mission to help entrepreneurs, executives and other business professionals to become the poised, confident leaders they’re destined to be. In 2021 Hive Life Magazine recognized Bernice for founding one of the Top 5 Coaching Firms in Hong Kong. In 2023 Women Entrepreneur India Magazine named her one of the Top 10 Best Women Career Mentors in Asia and Business Innovator awarded her the Most Outstanding Career Coaching of the Year Award in Hong Kong.
Since starting her business in late 2012, she has had the privilege of personally working with more than 3,000 people from 23 countries. People typically engage Bernice because they feel lost or dissatisfied in their career. As a transformational life coach, Bernice guides them to become clear about what’s truly important to them, feel calm and empowered even when they’re going through difficult times, and achieve deeply meaningful goals that they never expected to before.
People also seek out Bernice when they’re struggling with their own performance at work. She uses applied neuroscience in her coaching to help clients achieve and sustain high performance without burning out by enhancing their personal productivity, decision making, work-life balance, confidence, conflict management, and resilience.
Finally, managers and leaders ask Bernice for help when they’re worried or frustrated about team-related problems, such as poor performance, low morale, high employee turnover, communication issues, frequent conflicts, and poor relationships. She takes a targeted, evidence-based approach to help clients develop leadership skills so that they can build motivated and productive teams. In this regard, her formal education and work experience as a human resources manager at best-in-class companies, General Mills and Fidelity International, are useful.
Bernice stands out as a coach because of her ability to help people achieve great business results. For example, past clients: increased sales revenue 50% in six months; led a company to achieve its best financial performance in its 10-year history during the pandemic; won industry awards for top performance; negotiated higher salaries; and became a TEDx speaker.
Many clients are pleasantly surprised to discover that Bernice’s whole-person approach helps them to improve their personal lives, too. For instance, they have recovered from burnout, deepened relationships with spouses, children and friends, lost weight, discovered new hobbies or resurrected old ones, and rekindled their spiritual practice.
They appreciate the breadth and depth of her professional skills and knowledge, her ability to listen deeply, understand quickly, and ask insightful questions – as well as her patience, kindness, positivity, empowering attitude, and light-hearted sense of humour.
Bernice holds a Bachelor of Arts in sociology from Yale University and a Master in Industrial and Labor Relations from Cornell University. She holds coaching certifications from the NeuroLeadership Institute, Harrison Assessments International and Genos International. Previously, Bernice had a 10-year corporate career in marketing and human resources management in the U.S. and Asia. Born and raised in Canada, Bernice lived and worked in the United States for 12 years before moving to Hong Kong in 2007. She splits her time between Hong Kong and Canada.
Website URL : www.coachbernice.com
Social Media URL
Instagram – www.instagram.com/coachbernice
LinkedIn – www.linkedin.com/in/coachbernice
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