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Home Entrepreneur

From Crisis to Opportunity: How Deanna Kean Founded BizSync Solutions Amid a Global Pandemic

by Alex McCurry
in Entrepreneur
Deanna Kean

When the COVID-19 pandemic began, industries worldwide faced unprecedented challenges. For many, it was a time of layoffs, shutdowns, and uncertainty. But for Deanna Kean, an Indigenous business owner passionate about diversity and reconciliation in the oil and gas industry, the crisis became an opportunity to build something impactful: BizSync Solutions. Her story is one of resilience, adaptability, and purpose.

Rising to the Challenge

Deanna’s journey to entrepreneurship didn’t follow a traditional path. While working in the oil and gas industry, she saw firsthand how the pandemic upended operations. Safety workers, who were often required on-site, were among the hardest hit by lockdowns. Many faced unemployment, and companies struggled to maintain essential safety protocols remotely. To address this, Deanna began offering remote safety solutions, enabling displaced workers to continue supporting their clients.

As the industry began reopening, Deanna’s passion for fostering connections became clear. Recognizing a gap in how skilled professionals were matched with industry needs, she launched BizSync Solutions. The company focuses on bridging the gap between businesses and reliable, skilled talent—a mission that goes beyond simple staffing to create long-term relationships and meaningful work opportunities.

Turning Vision into Action

Starting a business during a global pandemic required more than just courage; it demanded adaptability and resourcefulness. Deanna’s leadership style—shaped by her experiences as an Indigenous woman in a traditionally male-dominated industry—emphasized resilience and collaboration. These qualities became the foundation for BizSync Solutions.

Early on, Deanna faced challenges such as shifting client needs and unpredictable timelines. By leaning on her operational experience and commitment to clear communication, she established a reputation for reliability. Her approach not only built trust but also helped create a company culture that prioritizes problem-solving and teamwork.

One project stands out as a testament to her leadership. A pipeline client facing significant delays due to inefficient resource scheduling sought BizSync’s help. Deanna’s diverse team—which included planners, equipment operators, and project leads from various cultural and professional backgrounds—audited the project and implemented a centralized scheduling process. This reduced unnecessary rental costs by 30%, saving the client over $300,000, and improved project timelines by 15%. This success demonstrated how diversity and collaboration drive practical solutions.

Leveraging Technology and Data

BizSync Solutions isn’t just about people; it’s also about smart processes. Deanna embraced technology to streamline operations, investing in workforce analytics and digital tools for recruitment, onboarding, and project management. These tools allow BizSync to anticipate industry demands and provide timely solutions.

For example, workforce analytics help the team predict client needs, ensuring the right professionals are available for the right roles. This focus on precision and efficiency has been a game-changer, with 97% of BizSync clients rating their experience as excellent.

A Focus on Indigenous Leadership

Deanna’s identity as an Indigenous business owner is integral to BizSync’s mission. Her commitment to reconciliation and diversity informs the company’s values and operations. By creating opportunities for underrepresented groups and fostering an inclusive environment, BizSync not only helps its clients meet diversity goals but also contributes to meaningful societal change.

Her leadership style is deeply rooted in Indigenous principles of collaboration, respect, and community-building. These values resonate with clients looking for partners who align with their own goals of sustainability and inclusivity.

Looking Ahead

As the oil and gas industry continues to evolve, BizSync Solutions remains focused on what it does best: connecting skilled professionals with the right opportunities. Deanna’s vision is to build a company that’s more than a staffing agency—it’s a partner that drives success for its clients and creates lasting change for its employees and the industry.

The future of BizSync Solutions is bright. By staying true to its mission of putting people first—through actionable strategies, diverse teams, and cutting-edge tools—the company is well-positioned to navigate industry shifts and continue making a difference.

Conclusion: Building a Legacy of Resilience

Deanna Kean’s story is a reminder that even in the toughest times, innovation and compassion can lead to meaningful success. BizSync Solutions stands as a testament to her resilience, proving that a people-first approach, backed by smart technology and diverse perspectives, can create lasting impact.

As BizSync grows, Deanna remains committed to her vision of creating a respectful, inclusive workplace that empowers both employees and clients. Her leadership and the company’s ongoing success highlight the power of turning crisis into opportunity—one connection at a time.

Tags: Deanna Kean
Alex McCurry

Alex McCurry

Alex McCurry is a serial entrepreneur and digital branding expert. Alex has worked with everyone from public companies, to fortune 500 executives, to celebrities, & more.

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