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Home 40 Under 40

Nicole Rakowski

40 Under 40' 2024

by Alex McCurry
in 40 Under 40

Age – 31

Company Name – Fitsentive

Position In The Company – Co-founder & strategic industry expert

Nicole Rakowski, a seasoned entrepreneur and fitness expert with over 15 years of experience, has made a significant impact on the fitness industry. With a net worth exceeding 3.5 million dollars, she is the co-founder, chief fitness officer and strategic industry expert behind the revolutionary Fitness App, Fitsentive.

Fitsentive, the brainchild of Nicole’s entrepreneurial vision and the progeny of Zack Magerman’s original creation, stands out in the crowded fitness app market. Unlike its counterparts, it’s not just an app; it’s a movement. The free fitness app not only transforms the way individuals approach their wellness journey but also pioneers a unique concept – rewarding users for their commitment to fitness. 

Nicole, as one of the driving forces behind Fitsentive, has created a platform that not only motivates users with quick, equipment-friendly workouts but also empowers certified fitness professionals to effortlessly monetize their content. With thousands of active users, over 85 certified fitness professionals, and a diverse range of workouts spanning 20 categories, Fitsentive is a testament to Nicole’s entrepreneurial prowess.

Nicole’s impact in the fitness industry extends beyond Fitsentive. As a competitive athlete with contracts from major players like Pure Vita Labs (PVL), she has graced the covers of renowned international publications such as STRONG and Muscle Memory Magazine. Her influence reaches beyond the pages of magazines; Nicole has taken centre stage as the Keynote Speaker at the CANCON 2018 Summit, emphasizing the importance of Personal Branding. Her athletic achievements and leadership in athletics, recognized through awards like the GSA Award for Leadership in Athletics, further solidified her position as a trailblazer in the field.

However, Nicole’s journey transcends the world of fitness. Like every curious entrepreneur hailing from the humble beginning, she turned a life-changing accident in 2017 into an opportunity for profound impact. Now celebrated as a world-class speaker, Nicole travels globally, inspiring the next generation of leaders. A firm believer in the concept of being a “Life-long student” and despite her accomplishments, she remains deeply committed to academia, holding the esteemed position of one of the youngest female sessional professors at the DeGroote School of Business. Currently pursuing a PhD in Health Management at McMaster University, she is pushing the boundaries of knowledge in her field. She has been published in a significant number of articles in both academic literature and well-known magazines such as ‘Muscle and Health’ in January 2023 titled “Can We Really Live to 100?”

Nicole’s contributions to wellness extend beyond Fitsentive and academia. She has had a profound impact on government policies concerning health and wellness. Her philanthropic endeavours go beyond this, as she has spearheaded programs addressing mental awareness and enhancing physical fitness, firmly establishing herself as a pillar in the fitness community. Her entrepreneurial journey has been characterised by innovation, resilience, and a never-say-die attitude. Till now, she has not only transformed the fitness industry but has also left an enduring impact on the broader societal perspective of health and wellness – and still going ceaselessly strong and relentless in the industry! 

Website URL: https://www.fitsentive.com/

Social Media:

Instagram:

https://www.instagram.com/fitsentive

https://www.instagram.com/rakowskinicole/

Alex McCurry

Alex McCurry

Alex McCurry is a serial entrepreneur and digital branding expert. Alex has worked with everyone from public companies, to fortune 500 executives, to celebrities, & more.

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