In the world of fashion, age and size inclusivity has been a long-standing issue. For many women, finding an outfit that is both flattering and comfortable for their body type and age can be a daunting task. But for Bukola Majekodunmi, founder and CEO of SleekTrends, this issue became an opportunity to provide a solution.
Originally from Nigeria, where she obtained her first degree in Accounting & Finance, Bukola later studied for a Master’s degree in Business Administration from the University of Bradford, England. After having her first child, she was inspired to start her own business. Initially, she started off buying special occasion dresses in bulk from US manufacturers and wholesaling them to small boutiques in the USA and surrounding Caribbean countries. This business later transitioned into an online retailing to direct consumers. SleekTrends was born.
As the business grew, Bukola started to notice a gap in the way women’s special occasion outfits were presented by large retailers, especially for mature women. She realized that mothers of the bride and groom outfits were often an afterthought in other boutiques. This observation prompted her to change the status quo and focus on special occasion dresses for mature women, which includes ages 35 and up, primarily 40s, 50s, and 60s.
SleekTrends is an age and size-inclusive online boutique that helps women of all ages and sizes find the perfect, flattering outfit for their special celebrations. The company’s mission is to provide service that makes customers feel seen, cared for, and catered to. “You’ve put your trust in us to help you look and feel great for your special day, and we don’t take that lightly,” says Bukola. “We treat you like a VIP because you are one. It’s not enough for us to exceed your expectations—we want to delight you every step of the way!”
One of the things that set SleekTrends apart from other fashion retailers is their focus on inclusivity. They offer beautiful selections to flatter every age and body type, and every style. They’re intentional about curating their collection for feel, movement, and style. “Because we don’t just want you to look great in your dress, we want you to feel great in your skin,” adds Bukola.
Another thing that sets SleekTrends apart is their exceptional service. “We provide above-and-beyond service that makes our customers feel like VIPs,” says Bukola. They offer free shipping, easy returns, and an easily navigable website. The size chart they provide is product-specific, rather than generic “one size fits all” recommendations you will find in other stores. Products are individually and carefully measured to ensure accuracy and thus save their customers the hassle of returning due to incorrect sizing.
SleekTrends has been able to champion the change by making sure that all their products are modeled by working women (not professional models) who are mature regular, plus, or petite women between ages 36-70 years. “Providing our customers with a better shopping experience is important to us. They are able to see how the outfit would look on them as well before they make a buying decision,” adds Bukola.
Their efforts in addressing age and size inclusivity have been noteworthy, as they are focused on the size categories that have been overlooked by other retail stores. Plus size women and petite women deserve the same options as regular size people and SleekTrends provides that.
In conclusion, Bukola Majekodunmi has been able to create a fashion brand that truly represents inclusivity.
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