When Sonia Borrell first stepped into the world of art collecting, she likely never imagined that her passion would lead her to the pages of L’Officiel, one of France’s most prestigious fashion magazines. But as any true art connoisseur will tell you, the journey is often as surprising as it is rewarding. Today, Sonia’s work with the Tryson Collection is celebrated not only by art enthusiasts but also by the fashion elite, marking a significant milestone in her career.
Being featured” feels like my art is getting seen,” Sonia admits. “It’s incredible to see how my journey resonates with such a diverse audience. Art and fashion are intertwined, both are about expressing identity and pushing boundaries.”
A Meeting of Minds: Art and Fashion
Art and creating experiences, these two realms that have always shared a profound connection. Her approach to collecting art mirrors the meticulous curation to speak to the world. “Every piece in my collection tells a story,” she explains. “Just like a designer crafts a collection to convey a narrative, I select artworks that speak to me on a personal and emotional level.”
Sonia recalls her initial steps into art collecting, drawing parallels with her love for fashion. “Growing up in Barcelona, I was always surrounded by beauty – be it in architecture, fashion, or art,” she says. “I remember my first visit to the Museo del Prado in Madrid; the grandeur and emotion captured in those paintings were akin to witnessing a haute couture runway show. Both experiences left an indelible mark on me.”
The Path to Recognition
Sonia’s inclusion in L’Officiel is a reflection to making art accessible and engaging. Her approach to art curation is deeply human, characterized by a genuine connection with the artists and the stories behind their work. “I sit down and talk with the artists,” she says. “Understanding their journey and perspective adds depth to my collection. It’s not just about the visual appeal; it’s about the narrative and the process.”
This narrative-driven approach has earned her a reputation as a trusted and empathetic curator. “Art is a way of living,” she emphasizes. “It’s not just about collecting pieces; it’s about creating a legacy that future generations can connect with and be inspired by.”
Inspiration Behind Bespoke Art
She shared, “My family plays a crucial role in shaping her vision for the Tryson Collection.” As a mother to three boys, she understands the importance of involving the younger generation in the arts. “My sons keep me grounded and connected to the future,” she says with a smile. “They teach me about new trends, and their insights often influence my decisions.”
She fondly recalls a recent trip to Saudi Arabia, where she met young artists and art enthusiasts in Jeddah. “The enthusiasm and talent I encountered there were remarkable,” she says. “It made me realize the importance of fostering artistic communities, not just in Europe but globally. Art has the power to bring people together, and we need to make it more accessible.”
The feature also elucidates on how she has been inspired by her adaptability and forward-thinking approach. “The art world is constantly evolving, much like fashion,” she notes. “It’s essential to stay open to new ideas and perspectives. This feature in L’Officiel is a celebration of that evolution and a reminder that art is a living, breathing entity.”
As she looks to the future, Sonia is excited about upcoming projects and collaborations. “I have some exciting announcements on the horizon,” she hints. “But for now, I’m truly grateful for this recognition and the opportunity to share my passion for art with a broader audience.”
“Art is about more than just aesthetics; it’s about connection, emotion, and legacy,” she says. And as she continues to build her collection and share her insights, there’s no doubt that her influence in the art world will only continue to grow!
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