Diving into the world of music stereotypes, it’s refreshing to see something that shatters preconceptions, and weaves a story where musical souls unite – proving that our playlists are more about shared passion than conforming to labels!
Amidst this changing definition of music, 7clouds is one such channel and a pulsating crucible, which blends innovation and personal growth. With a flair that surpasses traditional music, the channel has introduced sounds that craft captivating visual stories that are being enjoyed globally. For emerging artists, the platform has become a launchpad, democratizing the music industry and sowing the roots of personal growth through recognition and collaboration.
Thanks to the visionary curation of Zdravic, the channel has bagged an impressive 22 million subscribers which he describes as a result of “toiling day and night.” As both a curator on YouTube and the brains behind a record label, Zdravic listens to countless demos daily.
Rooted in a background steeped in music and fueled by self-development and digital nomadism, the journey of Zdravic serves as a beacon of the transformative power that arises from the fusion of diverse passions. He brings a unique perspective in every piece, balanced to illuminate how the mix of these varied interests can redefine success within the dynamic landscape of the music industry.
What sets the music apart isn’t just its content; it’s the vibrant community that orbits it. Here, viewers and artists converge, forming bonds, exchanging feedback, and weaving a tapestry of meaningful connections. It’s not just a channel; it’s a thriving ecosystem fostering personal growth.
And then there’s Zvezdan Zdravic. He has been a natural storyteller and maestro behind this symphony, much known for his digital nomad lifestyle and inspiration behind freedom and flexibility of living dreams.
“Music and storytelling have always gone hand in hand,” he said in a statement. “I think it’s because musicians are our favorite storytellers. In just a few minutes, they have this innate power of taking complicated feelings and making them simple. The same artist can sing about a revolution and falling in love. Music is a part of who we are. It’s often linked to our best and sometimes our toughest memories. Musicians tell our story.”
But mind you, 7clouds’ aspirations don’t stop there; they extend into the realm of education. A potential foray into this space underscores a commitment to empowering the next generation of digital entrepreneurs. It’s not just about tunes; it’s about jumping boundaries, becoming a hub where innovation and personal development meet, and shaping the future of music in ways beyond the traditional notes and chords.
That’s a powerful thing for any musician. 7clouds currently has 7 sub-genre channels opened this year: 7clouds Rock, 7clouds Rap, 7clouds Dance, 7clouds Chill, 7clouds Country, 7clouds Latin, 7clouds Mixes, 7clouds TikTok
From YouTube to Record Label: A Journey of Musical Evolution
Founded in 2013, 7clouds began as a passion project, a YouTube channel crafted to share the creator’s eclectic music taste with the world. Initially delving into EDM and one-hour gaming mixes, the channel evolved, embracing the soothing beats of lo-fi hip-hop and the infectious rhythm of electro-swing mixes. A musical journey that mirrored personal preferences, 7clouds transitioned to focus on the intersection of future bass and pop. Exploring the harmonious marriage of these genres, the channel now dedicates itself to uncovering melodic tracks adorned with unique vocals, seamlessly blending the worlds of EDM and pop music. The result? A curated collection of lyric videos that not only share music but craft an auditory experience.
Having conquered the YouTube curation scene, Zdravic set his sights on the music label arena. In March 2020, 7clouds Record Label was born, and its maiden release, “Mona Lisa” by Limi, echoed the beginning of a new era. The label’s mission is clear: unearth hidden talents, use the expansive reach of 7clouds, and transform them into names that resonate across Digital Service Providers (DSPs).
His step into the record label realm wasn’t just a strategic move; it was like a response to the changing landscape of YouTube. The platform’s evolving rules pushed 7clouds towards creating original music – it was a shift that aligned perfectly with Zdravic’s desire to make a lasting mark on the music industry.
When asked about the future, we can see that his music channel has got big plans. Zdravic is all about digging up hidden talents and giving them their moment to shine. They want to use the brand’s influence to push original creations by undiscovered artists out into the world. Looking into upcoming years, they’re all about teaming up with up-and-comers, spreading the word about 7clouds far and wide on YouTube and Spotify. It’s not just about growing – it’s about giving a platform to the next big thing in music.
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